Editorial usefulness should come before affiliate value.
Selection principles
- Start with a real homeowner use case or problem.
- Explain meaningful tradeoffs, not only positive features.
- Differentiate personal testing from research or specification comparison.
- Use supportable comparison prices and avoid invented “regular” prices.
- Mark time-sensitive information with a verification date.
Corrections
Material factual errors should be corrected promptly, with deal availability and price updated or marked expired when known.
Sponsored content
Paid placements should be labeled so a reasonable reader can distinguish sponsorship from independent editorial material.